Diversification of Processed Tempe Products to Increase Sales Turnover and Local Wisdom Value in Thematic Tourism

Kampung Sanan is one of the creative villages in Malang Raya, with various soybeanbased product innovations. Covid-19 has impacted amount tourists who come to visit, making production and sales turnover decrease. Before pandemic, 4-5 groups visited Village a week, or approximately 18-20 visitors month. This condition declined due PPKM enforced Raya prohibition on receiving large group visits, limiting it only individuals maximum 5 people per week. encourages tempe artisans be persistent diversifying. The creation innovations by these improve people’s economy. always holds Tempe Culinary Festival every year displaying superior products, so must strive for new products that are uniquely attractive but still refer characteristic Sanan, namely processing. article aims describe diversifications carried out residents increase strengthen local wisdom values. method used descriptive qualitative data collection techniques through interviews, observations, documentation activities Sanan. result shows lot innovative including latest one, processing soybean waste into silky pudding, crackers, macaroni. Residents also currently trying process characters shapes models, which not found elsewhere.
 Keywords: diversification, processing, turnover, value